Hot spot for newly-weds?
Bath was a popular spot for annoying hen parties – remember them? – before the town was closed down by the Covid-19 plague as a rest and recreation centre. Research by Flowercard – the company that sends ‘floral hugs’ – suggests it might emerge from LockDown as a stand-out honeymoon resort.
Based on 2019 and 2020 internet searches – and using Google’s keyword planner thing – Flowercard reports that Bath tops the UK list with a 61.54% increase in popularity as a honeymoon destination.
But here’s a surprise: coming in at second place is Birmingham, with a 57.14% year-on-year increase. The Bath Chronicle will not hear a carping word said against Birmingham – honest! It’s packed with Industrial Revolution-era landmarks that speak to its 18th-century heritage as England’s manufacturing powerhouse. It also has canals, a museum and art gallery known for pre-Raphaelite masterpieces, and a very large exhibition centre. There must, though, be more to this than meets the eye. Perhaps a marriage that survives a Birmingham honeymoon will better than most withstand the stuff that life throws at it.
Other spots on the UK’s popular search list were more predictable: St. Ives, Cornwall; the Cotswolds; Devon; Cambridge; Loch Lomond; and Snowdonia.
Overseas resorts on the search lists are entirely foreseeable: the Maldives (519,000 searches), followed by Bora Bora, Bali, Mauritius, Fiji, Santorini, Goa, Paris, and St Lucia.